Affendy Abu Hassim | Global Business | Best Researcher Award

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Assoc. Prof. Dr. Affendy Abu Hassim | Global Business | Best Researcher Award

Associate Professor at The University of UniKL Bu | Malaysia

Associate Professor Dr. Affendy Abu Hassim is a distinguished academic and researcher currently serving as an Associate Professor of International Business at Universiti Kuala Lumpur Business School, Malaysia. With over 18 years of academic teaching experience and more than 30 years of diverse professional expertise across multiple industries, he embodies the fusion of academic rigor and real-world application. Associate Professor Dr. Affendy holds a Doctor of Business Administration  from Universiti Utara Malaysia, focusing on entrepreneurial proclivity, innovation, and international new ventures; a Master of Business Administration (MBA) from the University of Southern Queensland, Australia; and a Bachelor of Arts (Hons) in Business Administration from the University of Bolton, UK, complemented by several professional diplomas in management and computer studies. His professional experience spans multiple academic roles, including senior lectureships, adjunct faculty positions, and postgraduate supervision at institutions such as Open University Malaysia, Putra Business School, and Leeds Beckett University. His research interests include international business, global innovation management, strategic planning, and sustainability, with publications in leading journals like the Journal of Information Technology Management and the International Journal of Innovation, Creativity and Change. Associate Professor. Dr. Affendy demonstrates advanced research skills in structural equation modeling, entrepreneurship analytics, metaverse consumer behavior, and marketing strategy, supported by successful management of national research grants such as FAMA and STRG. A certified business coach, Elsevier peer reviewer, and member of the Malaysian Professors Council, he has also authored several academic books, including Applied Strategic Marketing for Competitive Edge and Major Misstep Facebook Marketing. His numerous roles as a viva examiner, editorial board member, and academic leader underscore his dedication to advancing scholarship and mentorship. In conclusion, Dr. Affendy Abu Hassim represents an inspiring blend of academic excellence, research leadership, and global business insight, making him a strong candidate for recognition in academic and professional excellence awards.

Profile:  ORCID

Featured Publications

Hassim, A. A., Azman, N. S., & Shamsudin, M. F. . The global business environment and the role of cultural intelligence: Systematic literature review. Journal of Marketing Theory and Practice.

Shamsudin, M. F., Hassim, A. A., Zandi, G., & Esa, S. A. Managing customer trust and satisfaction on chatbots in the retail industry. Journal of Information Technology Management.

Hassim, A. A., Shamsudin, M. F., Zandi, G., & Ismail, N. The influence of social media marketing activities on purchase intention: A study of the e-commerce industry. Journal of Information Technology Management.

Shamsudin, M. F., & Hassim, A. A.  Mediating role of organizational innovation on market orientation and business performance: SEM-AMOS approach. International Journal of Advanced Science and Technology.

Abudaqa, A. M., Hassim, A. A., & Saidun, Z. . Relationship between service usefulness and information awareness toward citizen satisfaction of e-government services in Kuala Lumpur. International Journal of Innovation, Creativity and Change.

Ibrahimou Hamadou | History of Sport | Best Researcher Award

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Dr. Ibrahimou Hamadou | History of Sport | Best Researcher Award

Lecturer at The University of Maroua | Cameroon

Dr. Ibrahimou Hamadou is a dedicated scholar and researcher in the Department of History at the École Normale Supérieure, Université de Maroua, Cameroon. Holding a PhD in the History of Sport from the University of Ngaoundéré, his academic work focuses on the intersections of sport, culture, heritage, and social dynamics in Cameroon and across Africa. His research explores themes such as the historical evolution of football clubs, the sociocultural meanings embedded in sports practices, and the political and gendered dimensions of athletic participation. He has contributed several peer-reviewed articles and book chapters examining topics like the role of sports heritage in tourism development, linguistic borrowing in sports contexts, and the political appropriation of national football victories. Dr. Hamadou has presented his findings at numerous international conferences and research workshops across Africa, including events organized by CODESRIA, the Nordic Africa Institute, and the University Gaston Berger. His work demonstrates a commitment to advancing historical inquiry through interdisciplinary perspectives, particularly in understanding how sports function as a mirror of social transformation, identity construction, and memory preservation. Through his teaching, research, and scholarly collaborations, Dr. Hamadou continues to contribute meaningfully to the development of African historiography and the global study of sports history.

Profile:  ORCID

Featured Publications

Ibrahimou, H. (2021). Formation des arbitres de football au Cameroun des années 1950 à 2000: enjeux, défis et propositions. Revue Spécialisée d’Éducation Physique et des Loisirs (RSEPL), Les Éditions Dinimber & Larimber.

Ibrahimou, H. (2020). La pratique de sport et développement au Nord-Cameroun, une phallocratie aveugle. In M. Rosalie, P. E. King, & P. Tchimabi (Eds.), Les dynamiques de la condition de la femme du Sahel. En hommage à Djaili Amadou et Aissa Doumara (pp. 91–107). Éditions Cheikh Anta Diop.

Ibrahimou, H. (2020). Organisation du festival Yelwata à Maroua et le championnat régional de football à Mora en contexte d’insécurité (2014 à 2017). Revue des Sciences Sociales – Programme d’Appui Stratégique à la Recherche Scientifique (RSS-PASRES).

Ibrahimou, H. (2019). Les stades de football comme substrat aux enjeux touristiques au Cameroun. Revue des Sciences Sociales – Programme d’Appui Stratégique à la Recherche Scientifique (RSS-PASRES).

Zhongbiao Nie | Clinical Pharmacist | Best Researcher Award

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Mr. Zhongbiao Nie | Clinical Pharmacist | Best Researcher Award

Associate professor at Shanxi Bethune Hospital | China

Zhongbiao Nie (MM) is a pain and mental health clinical pharmacist and Associate Professor at Shanxi Bethune Hospital, with a strong academic foundation in clinical pharmacy. He earned his Master of Medicine degree from the Shanxi Academy of Traditional Chinese Medicine and has since contributed extensively to the fields of pain management, pharmacotherapy, and mental health. His research has been published in high-impact journals such as Diabetology & Metabolic Syndrome, Journal of Pain Research, Journal of Clinical Pharmacy and Therapeutics, Medicine (Baltimore), and Human Vaccines & Immunotherapeutics. Dr. Nie has conducted influential clinical studies on postoperative pain management, patient-controlled analgesia, and the safety of pharmacological agents, while also exploring scientometric and bibliometric analyses that map research trends in depression, immunotherapy, and chronic disease management. He has led and contributed to projects such as the Shanxi Provincial Administration of Traditional Chinese Medicine Innovation Team Building Plan, reflecting his role in advancing both evidence-based medicine and integrative approaches to healthcare. His published works, including randomized controlled trials and meta-analyses, demonstrate his expertise in applying rigorous methodologies to improve patient outcomes. With a growing portfolio of 71 citations by 58 documents, 14 publications, and an h-index of 5, Dr. Nie’s research not only addresses current clinical challenges but also anticipates future healthcare needs in pain management and mental health pharmacology. Through his dedication to clinical research and teaching, he continues to play a pivotal role in advancing pharmacy practice and patient-centered care.

Profile: Scopus | Orcid

Featured Publications

Nie, Z., Wang, L., Li, L., Zhang, R., Zhao, J., & Wei, M. (2025). Comparison of disease burden of major depressive disorder in China and globally from 1991 to 2021. Journal of Affective Disorders.

Nie, Z., Zhang, R., Guo, Y., Wang, X., Zhang, K., & Zhao, H. (2025). Comparison of the burden of musculoskeletal disorders between China and worldwide data using the global burden of disease dataset from 1990 to 2021. Annals of Medicine.

Li, R., Zhang, R., Jia, Y., & Nie, Z. (2024). A bibliometric analysis from 2004 to 2024 reveals research hotspots and trends in the immunotherapy for vasculitis. Human Vaccines & Immunotherapeutics.

Zhang, R., Li, Y., & Nie, Z. (2024). A bibliometric analysis from 2014 to 2024 reveals research hotspots and trends in the immunotherapy for glomerulonephritis. Human Vaccines & Immunotherapeutics.

Nie, Z., Liang, C., Li, Z., Han, X., & Zhang, R. (2024). Gabapentinoids-related delirium adverse events: A real-world study from 2004 to 2022 based on FAERS. Journal of Pain Research.